Ocean Drive Magazine Feature
Responsible for the layout and copy for Axia’s feature in Ocean Drive’s December 2023 issue. The imagery shown is also from previous photoshoots that were directed by me. To view a digital copy of the issue, click here.
The Clean Ocean Collection
To be upfront — this was a fun one to make. This Clean Ocean Collection set was a 2018 bracelet subscription service that funded the removal of trash from the ocean. Working alongside our copywriter and creative team, the goal of this packaging was for the completed set to appear as a keepsake and conversation starter.
4ocean Reusable Bottle
The goal of 4ocean’s Reusable Bottle packaging was to not only be environmentally sustainable, but to also inform the consumer of the impact they’ve made by purchasing the bottle and provide a positive and happy experience while opening, from the box itself down to the kraft wrapping paper.
The No Thank You Campaign
The No Thank You campaign was a campaign that I lead for part of 4ocean’s Black Friday deal. As a do-good company, promotions and sales were not an option at the time so as an incentive, I pitched the idea of a gift with purchase.
My thought behind the bag was to encourage consumers to use this bag in place of single-use bags, increasing brand awareness in stores even as an e-commerce brand.