Champs Sports Email Refresh
With the launch of the Champs brand refresh, Sport For Life, came the opportunity to strengthen email creative and apply these new and improved brand guidelines.
In working closely with the Creative Director and the Owned Media team, I worked on creating email guidelines and templates keeping best practices in mind. This ensured brand consistency while also allowing room for myself and our design team to play and push boundaries within these guardrails.
After the launch of these new email templates and guidelines, there was a significant improvement in overall email metric performance within the first 2 months.
Champs Sports Times Square Animation
Within my first month with Champs Sports, I was given the task of designing an animation for the Adidas Messi Samba Collection launch with a 1 day turn around time and minimal direction.
This graphic would be used on all of the digital screens for Champs’ main store locations (Times Square, NY, Pembroke Pines, FL, and Park Lane, TX).
Inspired by the Champs branded signage used in-store, I mimicked the look and feel to ensure brand consistency while playing with typography and adding in subtle animation.
4ocean Bali Landing Page
As 4ocean’s main location for their cleanup operations, the Bali landing page highlighted and documented their progress as well as aided in gaining the trust of 4ocean’s fan base. I designed this landing page in Figma which was then passed off to 4ocean’s development team.
4ocean Brand Awareness Instagram Carousel
This carousel was created for paid social media advertising on Instagram and Facebook. The feedback received after running the campaign was positive, stating this was one of our more engaging ads and created more traffic than usual on our site.
Find Axia Page
One of the first things I noticed when joining Axia Spirit was the lack of information on the website, specifically with where to purchase/try it. I proposed adding a “Find Axia” page to the nav that would list both on and off premise locations that carried the liquor.
The experience included an interactive map where users entered their city or zip code. I created this in Figma and sent the design files to our development team. From there I lead and provided direction until the page was fully developed and live.
