A similar concept to the infamous “Aperol Spritz” craze, Axia spirit launched their version of the classic Paloma cocktail. I had the pleasure of planning and directing this photoshoot. Responsibilities included the overall location/concept, mapping out the projected budget, model casting, sourcing a photographer, creating the shot list, providing all props, staging, and providing direction to the photographer and models.

In efforts of creating a “Greek paradise” with a premium, resortwear look and feel, I chose a sailboat as the shoot location. Pulling shades of blue and white from the natural environment offshore and resembling Axia’s Greek brand colors, my goal was to ensure the paloma pinks would truly stand out.